How long does brand identity take?

Weeks to a few months depending on stakeholder count and applications.

Do you write the strategy?

Yes, at a practical altitude. We are not a 200-page brand consultancy unless you buy that.

How do you get internal buy-in?

Workshops help. A file dump does not. Governance is part of the toolkit.

Can you implement the identity on the website?

Yes. See Web Design. Web is usually a primary canvas.

What format are the guidelines?

Short, visual, in the tools you use. Long PDFs get ignored.

Does identity include photography?

Art direction here. Production is Product Photography.

How do we protect the mark?

Legal is yours; we design originally. Counsel clears trademark.

Is this a rebrand or a new brand?

Both. Rebrands need a rollout sequence or you will run two brands for a year.

Do you design social and sales templates?

Yes. If those are the channels you live in, they are primary canvases — not leftovers.

What does brand identity cost in London?

Depends on channel map, rebrand vs new, and how many templates you need to actually apply it. Share who approves and where it lives.

Will you also produce ongoing graphics?

Yes as a follow-on. See Graphic Design for campaign kits and retainers.

150+ projects delivered for UK and international brands

Brand Identity Design in London

A London brand identity studio building strategy, visual systems, tone and templates — so a new hire can make an on-brand slide without a designer in the room.

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Brand identity for London companies that need a system — logo, type, colour, tone, templates — so web, sales and social do not invent a new brand every week.

Start Your Project

Identity you can apply, not a PDF nobody opens

Brand identity as an operating system for how you look and speak

Design Dev builds identities for UK brands: strategy, mark, type, colour, photography direction, templates. The test is whether a new hire can make an on-brand slide without a designer sitting next to them.If the only deliverable is a logo on a marble mockup, you bought decoration. Rules for type, space, photo and tone are what stop drift. Rebrands need a rollout plan or you will run two brands for a year by accident.

Strategy

Positioning, personality, what you are not. Written principles, not a vibe board.

Visual system

Logo, type, colour, grid, photo art direction — accessible pairs included.

Verbal cues

Tone, naming patterns, examples people can copy on a Tuesday.

Templates

Deck, social, letter — in the tools you actually use. The system has to live.

Our brand identity process — from strategy to a usable toolkit

Discover

Audience, competitors, artefacts you already have. Channel map first.

Define

Territory and principles. What you are not is as useful as what you are.

Design the system

Core elements and rules. Logo suite, type, colour, photo direction, tone.

Apply

Web, deck, social samples. Primary canvases — not awards-night fiction.

Toolkit

Files, templates, do/don’t. Governance: who can approve.

Identity is a system of rules, not a moodboard

If the only deliverable is a logo on a marble mockup, you bought decoration. Rules for type, space, photo and tone are what stop drift. Design Dev designs for the channels you actually use.Short, visual guidelines in the tools you live in. An 80-page unread PDF is not a brand.

Written principles
Logo suite
Type hierarchy
Colour with accessible pairs
Photography/art direction
Tone examples
Templates in the tools you use
A living guideline, not an 80-page unread PDF

Complete brand identity capabilities

Strategy to toolkit — identity people can apply on a Tuesday, under one London studio.

Brand Strategy

Positioning and personality at a practical altitude.

Visual Identity

The core kit — mark, type, colour, grid.

Verbal Identity

Tone and patterns with examples, not adjectives.

Rebrands

With a rollout plan so you do not run two brands.

Toolkits

Figma, Google, Keynote — the tools you actually open.

Web Application

See Web Design. The site is a primary canvas.

Launch Assets

The first 20 things you will need on day one.

Governance

How not to drift. Who can approve what.

Logo Suite

Mark, lockups, icon. See also Logo Design.

Photography Direction

Art direction here; production on Product Photography.

Social Templates

So the feed does not invent a new brand every Friday.

Sales & Pitch Systems

Decks that look like the company, not twelve themes.

Ready for an identity a new hire can apply without a designer in the room?

Speak with Design Dev about brand systems, templates and rollout — not a logo on marble.

Book a Free Consultation

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Brand identity across key industries

Industry focus

Healthcare

Calm, credible identity for clinics and health products — marks, guidelines and photography that look like a practice, not a startup sticker pack.

Clinic logos
Calm identity
Patient-facing print
Web application

Discuss your project

Why Design Dev

A London identity studio that ships templates, not just posters

Design Dev builds identities as systems. Strategy, visual, verbal, templates. The test is application, not the PDF page count. Partner with a London brand identity studio that still cares when the intern opens Keynote.

150+

Projects delivered

Years experience

UK+

London & worldwide

Start Your Project

A London identity studio that ships templates, not just posters

Strategy, design and engineering for brands that need a website that performs.

Strategy before decoration

Positioning and use cases first — then the mark, type and photography.

Made to be applied

Guidelines that work on web, pack, ads and a phone screen.

Craft with commercial sense

Premium finish that still sells in competitive UK markets.

Support after launch

Templates and extensions so the identity does not die in a PDF.

Technologies we work with

Figma

Adobe Illustrator

Adobe Photoshop

Adobe

Canva

WordPress

Shopify

HTML5

CSS3

Instagram

Mailchimp

HubSpot

What clients say

Design Dev transformed our e-commerce platform. Their team was efficient, responsive, and delivered a stunning layout that doubled our conversion rate within a month.

Sarah Jenkins

Vauxhall Marketing - Shopify Development

An absolute pleasure to work with. They understood our brand identity perfectly and designed a clean, user-friendly SaaS platform that our clients love.