150+ projects delivered for UK and international brands
Custom CRM Development in London
Custom CRM for London teams who have bent HubSpot or spreadsheets past breaking — pipelines, activities and reporting that match the real sales motion.
CRM that matches how you sell
CRM services built around your pipeline, not a generic funnel cartoon
Custom CRM Development
HubSpot CRM Configuration
CRM Pipeline Design
CRM Migration & Integrations
A clear CRM process from sales motion to adoption
CRM discovery — how deals move
Not the slide. The WhatsApp group, the spreadsheet, the real stages.
CRM buy vs build
Configure HubSpot or Salesforce if it fits. Custom CRM if it does not. We say which.
CRM data model
People, companies, deals and properties you cannot lose — including GDPR paths.
CRM build & migrate
Import with mapping and duplicate rules. No “we’ll clean later”.
CRM adoption
Training, required fields that match reality, and killing the shadow spreadsheet.
Why custom CRM is sometimes right — and often is not
Most “custom CRM” pitches should have been HubSpot hygiene. If the problem is messy stages and no owner, software will not save you. If the problem is a process no SaaS models, custom CRM can pay for itself.Design Dev is honest about that fork. CRM is a product with adoption risk, not a database with a skin.
- Honest CRM buy vs build
- Pipeline definitions in writing
- Migration from sheets and SaaS
- Permissions by CRM role
- Activity capture that is not theatre
- Reporting that matches your lead definition
- Integrations with a source of truth
- Adoption plan, not just CRM go-live
Complete CRM capabilities
From pipeline design to adoption — CRM that staff open on a Monday, custom or configured.
Custom CRM Applications
Laravel/React CRMs for odd motions HubSpot cannot express without weekly hacks.
HubSpot CRM Setup
When configure-not-build is the right CRM decision.
Salesforce-minded CRM
When the enterprise stack is already chosen — we implement, we do not preach.
CRM Pipeline Design
Stages, SLAs, reasons lost — in writing, then in the system.
CRM Lead Capture
Forms, chat, ads into the CRM record without duplicates.
Field-service CRM
Jobs plus sales in one picture when the van is the office.
CRM Reporting & Forecast
Funnels that match how you define a lead — not a vanity dashboard.
CRM Data Migration
Excel and old tools in, with mapping and a freeze.
CRM Integrations
Site, billing, support — one customer record, one source of truth.
CRM Permissions & GDPR
Roles, retention, export and delete paths.
CRM Training
The part that decides ROI. A CRM nobody opens is a failed project.
CRM Retainers
Pipelines change. Required fields and reports must too.
Ready for a CRM that matches the way you actually sell?
Speak with Design Dev about custom CRM — or an honest recommendation to configure HubSpot instead.
CRM expertise across key industries
Professional Services
CRM for practices that sell relationships — matters, referrals, activities that are not just email.
- Pipeline CRM
- Matter links
- Activity capture
- Partner reporting
A London CRM partner that will talk you out of custom when HubSpot will do
Design Dev works with sales leads who have been burned by a CRM nobody used. We combine pipeline design, migration and training so the system matches Monday morning — custom only when a platform cannot.Expect definitions first, fewer fields, and an adoption plan — not 80 properties and a prayer.
150+
Projects delivered
5+
Years experience
UK+
London & worldwide
Strategy, design and engineering for brands that need a website that performs.
Motion before fields
CRM stages and definitions are written before the database grows.
Buy vs build, honestly
Configured HubSpot when it fits. Custom CRM when it does not. We will not upsell a rewrite for sport.
Adoption is the product
Required fields staff will fill, capture that is fast, training that sticks.
Support after CRM launch
Pipelines change. Reports and properties must follow.
Technologies we work with
HubSpot
Laravel
PHP
MySQL
React
JavaScript
Stripe
Mailchimp
WordPress
Shopify
HTML5
CSS3
What clients say
Design Dev transformed our e-commerce platform. Their team was efficient, responsive, and delivered a stunning layout that doubled our conversion rate within a month.
Sarah Jenkins
Vauxhall Marketing - Shopify DevelopmentAn absolute pleasure to work with. They understood our brand identity perfectly and designed a clean, user-friendly SaaS platform that our clients love.
David Thorne
FluxGig - UI/UX DesignThe custom WordPress build is super fast and easy for our content editors to update. Outstanding attention to detail and SEO optimization.
Amara K.
Apsara Cosmetics - WordPress DevelopmentThey built a highly custom, secure medical inventory portal on-budget. Their engineering skills are top-tier.
Julian Reed
Upcycled Medical - Web App DevelopmentFrom logo creation to full visual guidelines, Design Dev gave our construction firm a modern and premium corporate look.
Emily Watson
Smart Build UK - Branding & DesignOur organic search traffic increased by 150% in three months. Their SEO team really knows their stuff.
Marcus Sterling
Supra Cycling - Search Engine OptimizationWe worked with largest global brands
CRM development FAQs
Straightforward answers to the questions we hear most often about scope, timelines, and how we work.
Tell us about your CRM
Share how a deal moves today, tools in play (HubSpot, Excel, other), and what reporting you cannot get. We will recommend configure vs custom CRM.
Development Center
Sialkot, Pakistan
2nd Floor, Yousaf Plaza, Opposite Mazeeo Sadar Bazar, Sialkot Cantt
+92 337 4905 313Project enquiry
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