How many revisions are included?

Scoped. Criteria, not infinite “make the blue bluer” without a reason.

Do you include brand guidelines?

Light with logo projects. Full system is Brand Identity.

Do you handle trademark?

We design originally; legal clearance is your counsel. We will not copy a competitor “but blue”.

How long does logo design take?

Weeks, not overnight. Production files and small-size testing take time.

You, on payment, as contracted.

Can you apply the logo on our website?

Yes. See Web Design. The mark is not finished until it lives in a nav bar.

What files do we receive?

SVG, print-ready, reverse, one-colour, lockups and rules. Not a single RGB PNG.

Logo only or full identity?

This page is the mark. If you need type, colour, templates and tone, see Brand Identity.

What does logo design cost in London?

Depends on usage (app, van, print), whether we refine or start fresh, and stakeholder count. Share the hard uses for a proposal.

Will you copy a competitor’s look?

No. Territory is researched so we know what to avoid — not so we can imitate it.

150+ projects delivered for UK and international brands

Logo Design Agency in London

A London logo design agency delivering strategy, distinct routes and production files — marks that survive a favicon, print and a bad photocopier.

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Logo design for London brands that need a mark with strategy — recognisable, reproducible, and delivered as a system, not a JPEG from a contest.

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Marks that work at 16px and on a van

Logo design that survives icon, print and a bad photocopier

Design Dev designs logos for UK companies as part of identity: strategy, routes, refinement, files. We test small, reverse, and one-colour. A mark that only works in full colour on a wide homepage is not finished.We will not crowdsource your identity or “make it pop” without a brief. If you need a full system, see Brand Identity. A logo-only job stays logo-only unless you expand it.

Strategy before sketches

Who it is for, where it lives, what it must not look like. Usage map first.

Routes with rationale

A few distinct directions, argued — not 40 near-identical wordmarks.

Production files

SVG, print, clear space, don’ts. File hygiene so Monday actually works.

Icon & favicon

The real-world test. If it fails at 16px, it fails.

Our logo process — from brief to a usable mark

Brief & territory

Category, competitors, usage. Name the hard uses — app icon, van, nav bar.

Routes

Few, distinct, argued. Quality of difference — not a catalogue of noise.

Refinement

Draw, space, test small. One-colour and reverse. Founder taste vs market — we will argue.

Applications

Web, social, print samples. The sizes that actually hurt.

Handover

Files and rules. You own them on payment, as contracted.

A logo is a system of drawings, not a vibe

If it fails as a favicon or in one colour, it fails. We design for reproduction. Design Dev will not crowdsource your identity or “make it pop” without a brief.As a London logo design agency we map usage first, keep the drawing original enough for counsel to clear, and hand over files you can actually use on Monday.

Usage map first
Legible at small sizes
One-colour and reverse
Clear space
Wordmark vs icon logic
File hygiene (SVG/print)
Trademark-minded originality
Application mockups

Complete logo capabilities

Strategy, routes, files — a mark you can use on Monday, under one London identity team.

New Marks

Startups and first-time brands. Strategy before sketches.

Wordmarks

Type-led identities when the name is the asset.

Pictorial / Abstract

When a symbol earns it — not clipart by default.

Icon Systems

App, social and favicon as the stress test.

Refinement of Existing

Often the right job. Not every company needs a new symbol.

File Packages

SVG, print, reverse, one-colour. Hygiene included.

Basic Lockups

With tagline if needed. Clear space and don’ts.

Favicon / App Icon

If it fails at 16px, we keep drawing.

Rebrand Marks

When the old drawing cannot survive the next decade.

Light Guidelines

Even a “simple” mark gets rules. Full system is Brand Identity.

Web Application

We can put it on the site. See Web Design.

Stationery Lockups

Letter, card, email — the first places it will be abused.

Ready for a logo that still works as a 16-pixel favicon?

Speak with Design Dev about a mark with strategy, production files and tests at the sizes that actually hurt.

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Logo design across key industries

Industry focus

Healthcare

Calm, credible identity for clinics and health products — marks, guidelines and photography that look like a practice, not a startup sticker pack.

Clinic logos
Calm identity
Patient-facing print
Web application

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Why Design Dev

A London identity team that tests the small size

Design Dev designs logos as working drawings. Strategy, reproduction, files. Not contest JPEGs. Partner with a London logo design agency that will still care when it hits a van and a nav bar.

150+

Projects delivered

Years experience

UK+

London & worldwide

Start Your Project

A London identity team that tests the small size

Strategy, design and engineering for brands that need a website that performs.

Strategy before decoration

Positioning and use cases first — then the mark, type and photography.

Made to be applied

Guidelines that work on web, pack, ads and a phone screen.

Craft with commercial sense

Premium finish that still sells in competitive UK markets.

Support after launch

Templates and extensions so the identity does not die in a PDF.

Technologies we work with

Figma

Adobe Illustrator

Adobe Photoshop

Adobe

Canva

WordPress

Shopify

HTML5

CSS3

Instagram

Adobe After Effects

Adobe Lightroom

What clients say

Design Dev transformed our e-commerce platform. Their team was efficient, responsive, and delivered a stunning layout that doubled our conversion rate within a month.

Sarah Jenkins

Vauxhall Marketing - Shopify Development

An absolute pleasure to work with. They understood our brand identity perfectly and designed a clean, user-friendly SaaS platform that our clients love.