Apsara PK

Apsara PK is a Pakistani women’s clothing brand built around unstitched lawn — 2-piece and 3-piece embroidered signature sets and premium prints — with a smaller stitched line, a handful of men’s pieces, and home textiles. Pakistani shoppers buy lawn by collection, piece count and print, not by a generic “dresses” grid. The brand needed a WordPress WooCommerce store that could merchandize 100+ unstitched SKUs (Embroidered Signature vs Premium Prints, 2-piece vs 3-piece), run seasonal sale campaigns, and convert on mobile through quick view, discount badges and WhatsApp — with the trust bar Pakistani fashion buyers expect: free shipping over Rs 5,000, 30-day exchange, cards and 24/7 support.