Design Dev
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Trusted by 150+ UK & International Businesses for UI/UX Design

UI/UX Design Agency in London

User-focused UI/UX design for websites, apps and software that people find easy, enjoyable and worth coming back to.

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London UI/UX designers combining research, clear flows and beautiful interfaces to lift conversions and satisfaction.
Modern UI/UX Design and Prototyping Services
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Research-led UI/UX design

Research-led UI/UX design

UI/UX design that improves every experience

Design Dev is a UI/UX design agency in London helping businesses create digital products people love to use. We combine user research, smart information architecture and polished visual design to make your website, app or software clearer.
01

UX Research & Strategy

User interviews, analytics, heatmaps and competitor reviews that guide every important design decision.
UX Research & Strategy
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UI Design

Beautiful, consistent interfaces that reflect your brand, build trust and make actions obvious to users.
UI Design
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Prototyping & Testing

Interactive prototypes tested with real users, so problems are fixed before any development starts.
Prototyping & Testing
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Design Systems

Reusable components, styles and guidelines that keep your product consistent and speed up design.
Design Systems

A clear UI/UX process from research to handover

01

Research & Discovery

We learn about your users, goals, competitors and data before any design begins.

02

Information Architecture

Clear user flows, structure and wireframes that shape the experience before visuals.

03

Visual UI Design

Polished, on-brand screens with consistent components, colours and typography.

04

Prototyping & Testing

Interactive prototypes tested with real users so issues are fixed before development.

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Developer Handover

Organised Figma files, specs and a design system so developers build it accurately.

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Why good UI/UX design drives business results

Why Choose Us

Why good UI/UX design drives business results

Users quickly leave websites and apps that are confusing, slow or frustrating. Poor UX leads to lost sales, more support requests and low engagement, even when the product behind it is strong. Every extra click, unclear label or confusing form quietly costs you customers.

Good UI/UX makes your product easy to understand and enjoyable to use. It lifts conversions, cuts support costs and builds loyalty, whether for a website, app or SaaS platform.

  • Higher Conversions
  • Happier Users
  • Fewer Support Issues
  • Stronger Brand

Complete UI/UX design services

01

UX Audit

Find usability issues, friction and quick wins across your product or website.
02

User Research

Interviews, surveys, analytics and heatmaps to understand your real users.
03

Personas & Journey Maps

Clear pictures of who your users are, what they need and where they struggle.
04

Information Architecture

Logical navigation, content structure and labels that make sense to users.
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Wireframing

Low and high-fidelity wireframes that plan layouts before visual design.
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UI Design

Modern, on-brand interface design for web, mobile and desktop products.
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Interactive Prototypes

Clickable Figma prototypes for usability testing, demos and approvals.
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Usability Testing

Test designs with real users, find problems and improve them quickly.
09

Design Systems

Component libraries, tokens and style guides that scale with your product.
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Accessibility Design

WCAG-conscious design with good contrast, focus states and readable text.
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SaaS & Product Design

Design for complex software, dashboards and data-heavy platforms.
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Developer Handover

Specs, assets and design support during development to keep quality high.

Ready for a better user experience?

Speak with our London UI/UX designers about designs that make your product easier to use, lift conversions and keep users returning.

UI/UX design expertise across key industries

Hospitality & Leisure

Industry focus

Hospitality & Leisure

UI/UX design for hotels, restaurants and venues that makes booking, ordering and exploring feel easy and inviting.

  • Booking flows
  • Mobile ordering
  • Menu design
  • Guest apps
  • Offer pages

Why Design Dev

A London UI/UX partner focused on quality and commercial results

Design Dev works with startups, product teams and established brands that want design grounded in real user needs, not just good looks. Our designers work closely with our in-house developers, so every design we create is practical, accurate and ready to build.Expect clear communication, user-focused thinking, organised Figma files and designs that support your business goals.

150+

Projects delivered

5+

Years experience

UK+

London & worldwide

98%

Client retention

A London UI/UX partner focused on quality and commercial results

Research, design and testing for products that need UI/UX that performs.

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Users before pixels

We understand real user needs and data before designing screens.

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Designed to be built

Developer-friendly files and systems that speed up development.

UI/UX design tools we work with

Figma

Figma

FigJam

FigJam

Adobe XD

Adobe XD

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Framer

Framer

Maze

Maze

Hotjar

Hotjar

Miro

Miro

Lottie

Lottie

Zeplin

Zeplin

Storybook

Storybook

What clients say

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Design Dev transformed our e-commerce platform. Their team was efficient, responsive, and delivered a stunning layout that doubled our conversion rate within a month.

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Sarah Jenkins

Vauxhall Marketing - Shopify Development
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An absolute pleasure to work with. They understood our brand identity perfectly and designed a clean, user-friendly SaaS platform that our clients love.

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David Thorne

FluxGig - UI/UX Design
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The custom WordPress build is super fast and easy for our content editors to update. Outstanding attention to detail and SEO optimization.

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Amara K.

Apsara Cosmetics - WordPress Development
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They built a highly custom, secure medical inventory portal on-budget. Their engineering skills are top-tier.

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Julian Reed

Upcycled Medical - Web App Development
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From logo creation to full visual guidelines, Design Dev gave our construction firm a modern and premium corporate look.

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Emily Watson

Smart Build UK - Branding & Design
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Our organic search traffic increased by 150% in three months. Their SEO team really knows their stuff.

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Marcus Sterling

Supra Cycling - Search Engine Optimization

Brands we have worked with

FAQ

Frequently Asked Questions

UX, or user experience, design is about how a product works and feels: flows, structure and ease of use. UI, or user interface, design is about how it looks: layout, colours, typography and visuals.

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Tell us about your project

Share your goals, timeline and requirements. Our London team will reply with a practical recommendation and estimate.

UK Branch Office

London, United Kingdom

2 Bessborough Gardens, Westminster, London, UK

+44 7459 579227

Development Center

Sialkot, Pakistan

2nd Floor, Yousaf Plaza, Opposite Mazeeo Sadar Bazar, Sialkot Cantt

+92 337 4905 313
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