Case study · WordPress
Date
2026
Client
Apsara PK • Women’s Unstitched Fashion
Services
The brief
Apsara PK is a Pakistani women’s clothing brand built around unstitched lawn — 2-piece and 3-piece embroidered signature sets and premium prints — with a smaller stitched line, a handful of men’s pieces, and home textiles. Pakistani shoppers buy lawn by collection, piece count and print, not by a generic “dresses” grid. The brand needed a WordPress WooCommerce store that could merchandize 100+ unstitched SKUs (Embroidered Signature vs Premium Prints, 2-piece vs 3-piece), run seasonal sale campaigns, and convert on mobile through quick view, discount badges and WhatsApp — with the trust bar Pakistani fashion buyers expect: free shipping over Rs 5,000, 30-day exchange, cards and 24/7 support.
139 live products structured the way the brand sells: Unstitched (113) with Embroidered Signature (49) and Premium Prints (64), Stitched (18), plus 2-piece / 3-piece splits. Native filters and sort (popularity, rating, price, latest) so shoppers can move from collection to cart without a custom PIM.
Best-seller grid (Lamisah embroidered lawn, Desert Sunshine printed lawn, Mausummery Orchid), Apsara Exclusive Edit, and Exclusive Collection 2026 / Summer Sale blocks that push shoppers into the unstitched catalog instead of a static lookbook.
Quick View on every card, sale percentages, stitched vs unstitched naming, and WhatsApp as a parallel sales path so customers can confirm fabric, piece count and size before checkout.
Free shipping on orders over Rs 5,000, 30-day exchange, 24/7 support, multiple credit cards, and persistent WhatsApp — the checkout reassurance a women’s lawn store needs to convert beyond Instagram DMs.
Outcome
Live products
Unstitched SKUs
Stitched pieces
Free shipping threshold
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