Design Dev
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Trusted by 150+ UK & International Businesses for Bespoke CRM Development

Bespoke CRM Development in London

Custom CRM software for UK businesses that need to manage leads, clients and sales their own way, all in one place.

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London CRM developers building bespoke CRMs and connecting HubSpot, Salesforce and Zoho with the tools you already use.
Bespoke CRM Development in London - Customer Relationship Management Dashboard
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CRM built around your sales process

CRM built around your sales process

CRM development that fits how your team works

Design Dev builds bespoke CRM software for London and UK businesses that have outgrown spreadsheets or rigid off-the-shelf tools. We design each CRM around your real sales and client processes, with automation that saves hours.
01

Bespoke CRM Development

Custom CRM software built around your pipeline, clients, team structure and reporting needs.
Bespoke CRM Development
02

CRM Integration

Connect your CRM with your website, email, phone system, accounting and marketing platforms.
CRM Integration
03

CRM Customisation

Customise HubSpot, Salesforce or Zoho so they match your sales process instead of fighting it.
CRM Customisation
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Sales & Workflow Automation

Automate follow-ups, lead assignment, tasks, reminders and management reporting across teams.
Sales & Workflow Automation

A clear CRM process from discovery to launch

01

Process Mapping

We map your sales, service and client journeys and find the gaps in your current tools.

02

CRM Design & UX

Pipelines, records, dashboards and screens designed around how your team works daily.

03

Build & Integration

CRM development in sprints, connected to your email, website and business systems.

04

Data Migration & Testing

Clean data moved from spreadsheets or old CRMs, then tested with your own users.

05

Launch & Training

Smooth rollout, hands-on team training and ongoing support as your CRM evolves.

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Why a bespoke CRM can transform your sales process

Why Choose Us

Why a bespoke CRM can transform your sales process

Generic CRMs often force teams to work around the software. Missing fields, unused features and rising per-user licences lead to poor adoption, messy data and lost leads. A bespoke CRM is built around exactly how your business sells, serves clients and reports results.

With the right CRM, every lead, conversation and deal is tracked in one place. AI workflows handle repetitive tasks and dashboards show managers the whole pipeline.

  • Built for Your Process
  • No Per-User Fees
  • Automation Ready
  • Better Visibility

Complete CRM development services

01

Bespoke CRM Software

Custom CRMs designed around your pipeline, services, clients and team.
02

Lead Management

Capture, score, assign and track leads from every channel in one place.
03

Sales Pipeline Tracking

Visual deal stages, forecasting, targets and win-loss reporting.
04

Client Portals

Secure portals where clients view updates, documents, invoices and requests.
05

Email & Calendar Sync

Gmail, Outlook and calendar integration so every conversation is logged.
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Workflow Automation

Automatic tasks, reminders, follow-ups and approvals across your teams.
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Quotes & Invoicing

Create quotes, proposals and invoices directly from CRM records.
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Reporting Dashboards

Real-time sales, activity and team performance dashboards for managers.
09

HubSpot Integration

Connect, customise and extend HubSpot to match your business processes.
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Salesforce Customisation

Custom objects, flows, integrations and reports built in Salesforce.
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Data Migration

Move data from spreadsheets or old CRMs safely, cleaned and deduplicated.
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Mobile CRM Access

Responsive CRM screens and mobile apps for teams on the move.

Ready for a CRM your team will actually use?

Speak with our London team about a CRM built around your sales process, with automation that saves time and helps close deals.

CRM expertise across key industries

Hospitality & Leisure

Industry focus

Hospitality & Leisure

CRMs for hotel groups, venues and event businesses that track enquiries, bookings, corporate clients and repeat guests.

  • Event enquiries
  • Corporate accounts
  • Guest profiles
  • Booking pipelines
  • Loyalty tracking

Why Design Dev

A London CRM partner focused on quality and commercial results

Design Dev works with sales leaders, operations teams and business owners who need a CRM their people will actually use. We combine process analysis, UX design and disciplined engineering to build CRM systems that save time and help close more deals.Expect clear communication, honest advice on build versus buy, clean documented code and full ownership of your CRM.

150+

Projects delivered

5+

Years experience

UK+

London & worldwide

98%

Client retention

A London CRM partner focused on quality and commercial results

Process, design and engineering for teams that need a CRM that performs.

01

Process before code

Your sales and client workflows are mapped before the CRM is designed.

02

Built for adoption

Simple screens and automation that make your team want to use it.

CRM technologies we work with

Laravel

Laravel

PHP

PHP

React

React

Vue.js

Vue.js

MySQL

MySQL

PostgreSQL

PostgreSQL

HubSpot

HubSpot

Salesforce

Salesforce

Zoho CRM

Zoho CRM

Zapier

Zapier

Twilio

Twilio

AWS

AWS

What clients say

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Design Dev transformed our e-commerce platform. Their team was efficient, responsive, and delivered a stunning layout that doubled our conversion rate within a month.

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Sarah Jenkins

Vauxhall Marketing - Shopify Development
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An absolute pleasure to work with. They understood our brand identity perfectly and designed a clean, user-friendly SaaS platform that our clients love.

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David Thorne

FluxGig - UI/UX Design
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The custom WordPress build is super fast and easy for our content editors to update. Outstanding attention to detail and SEO optimization.

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Amara K.

Apsara Cosmetics - WordPress Development
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They built a highly custom, secure medical inventory portal on-budget. Their engineering skills are top-tier.

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Julian Reed

Upcycled Medical - Web App Development
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From logo creation to full visual guidelines, Design Dev gave our construction firm a modern and premium corporate look.

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Emily Watson

Smart Build UK - Branding & Design
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Our organic search traffic increased by 150% in three months. Their SEO team really knows their stuff.

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Marcus Sterling

Supra Cycling - Search Engine Optimization

Brands we have worked with

FAQ

Frequently Asked Questions

If an existing CRM fits your process, customising it is often best. If you pay for unused features, need unique workflows or want to avoid per-user fees, a bespoke CRM can be better value. We advise honestly.

Start a project

Tell us about your project

Share your goals, timeline and requirements. Our London team will reply with a practical recommendation and estimate.

UK Branch Office

London, United Kingdom

2 Bessborough Gardens, Westminster, London, UK

+44 7459 579227

Development Center

Sialkot, Pakistan

2nd Floor, Yousaf Plaza, Opposite Mazeeo Sadar Bazar, Sialkot Cantt

+92 337 4905 313
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